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Corporate fridge magnets

Corporate fridge magnets as low as 12 cents each when ordering larger quantities. They earn their place when they carry something the recipient needs, rather than only a logo.

What to put on it

  • Something genuinely useful to your audience — a conversion chart for engineering clients, a compliance date calendar for professional services, emergency contacts for a facilities client.
  • Your account or support contact rather than a general switchboard, since the value is being reachable at the moment of need.
  • For internal use: staff emergency procedures, IT helpdesk, first aid officers and EAP contacts. Magnets work as well in a staff kitchen as a home one.
  • Branding kept proportionate to the content. The logo does not need to compete with the information for the magnet to work.

Why corporate fridge magnets work

Corporate promotional spend is usually judged on cost per impression, and a magnet is difficult to beat: a one-off cost for a placement that lasts years in a room the recipient enters several times a day.

The failure mode is well known though. A magnet that is only a logo gets binned within a week. The corporate magnets that work carry a reference table, a calendar, emergency contacts or something else the household would keep even without the branding.

Which format suits

Standard DL

The general-purpose corporate format — room for content plus branding.

A5

Suits a full reference table or calendar where the content is doing the work.

Business Card

Contact details for client gifting or conference handouts, at the lowest cost.

Common questions

Do corporate fridge magnets actually get kept?
Only if they carry something useful. A magnet that's just a logo is binned within a week; one with a reference chart, calendar or emergency contacts stays for years, and the branding rides along with it.
What's the cost per impression on a corporate magnet?
A one-off cost as low as 12 cents each when ordering larger quantities for a placement in a kitchen the recipient enters several times a day, for years. Few promotional formats compete on that basis.
Can magnets be used internally as well?
Yes — staff kitchen magnets carrying emergency procedures, IT helpdesk numbers, first aid officers and EAP contacts work on exactly the same principle as client-facing ones.
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