Corporate fridge magnets
Corporate fridge magnets start from 9 cents each, minimum just 50 units. They earn their place when they carry something the recipient needs, rather than only a logo.
Sizes and formats
Standard DL
A5
A6
Business Card
XXL Business Card
XLong Business Card
Ruler
DL With Letter & Envelope
DL With Patch Magnet
Small Business Card
DL Magnet with Envelope
DL House
Biz Card w/A6 Flyer in Envelope
A7 Magnet With Envelope
90mm Circle
Oval
What to put on it
- Something genuinely useful to your audience — a conversion chart for engineering clients, a compliance date calendar for professional services, emergency contacts for a facilities client.
- Your account or support contact rather than a general switchboard, since the value is being reachable at the moment of need.
- For internal use: staff emergency procedures, IT helpdesk, first aid officers and EAP contacts. Magnets work as well in a staff kitchen as a home one.
- Branding kept proportionate to the content. The logo does not need to compete with the information for the magnet to work.
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Why corporate fridge magnets work
Corporate promotional spend is usually judged on cost per impression, and a magnet is difficult to beat: a one-off cost for a placement that lasts years in a room the recipient enters several times a day.
The failure mode is well known though. A magnet that is only a logo gets binned within a week. The corporate magnets that work carry a reference table, a calendar, emergency contacts or something else the household would keep even without the branding.
Which format suits
Standard DL
The general-purpose corporate format — room for content plus branding.
A5
Suits a full reference table or calendar where the content is doing the work.
Business Card
Contact details for client gifting or conference handouts, at the lowest cost.
Common questions
Do corporate fridge magnets actually get kept?
What's the cost per impression on a corporate magnet?
Can magnets be used internally as well?
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