Calendar fridge magnets
A calendar magnet is the rare piece of advertising people choose to keep. It goes on the fridge in summer and is still there in spring, which puts your name and number in front of a household every day for a year — for a fraction of the cost of running the same message as advertising twelve times over.
The DL at 210 × 97 mm is the industry standard for real estate, with the DL house shape close behind. Both are sized to mail on their own, to go out with a Christmas card, or for a bulk letterbox drop across a farm area. A5 at 196 × 140 mm gives a larger, more readable grid where the calendar itself is the point rather than the branding. A6 at 142 × 100 mm and the value DL at 196 × 94 mm bring the unit cost down on larger runs, and house shapes are available across DL, A5 and A6. Prices start as low as 36c each.
We are one of the largest suppliers of calendar magnets in the country, printing them in Australia since 1994, and every calendar is designed from scratch for your brand at no extra cost. Our team builds the design, you approve it before printing, and you do not pay until you have. Minimum order is 50.
Calendar fridge magnets
What to put on it
- The full twelve-month grid, legible from a normal standing distance. If the dates need squinting at, the magnet gets replaced by one that doesn't.
- Public holidays and school holidays for the relevant state. These are the dates households actually look for, and getting them wrong is the fastest way to have the magnet taken down.
- Your logo and number in a fixed panel, not scattered through the grid.
- Optional: a space to write recurring commitments, which increases how often the household looks at it.
Why calendar fridge magnets work
A calendar magnet is the only promotional item with a built-in twelve-month lifespan. The household keeps it because they need it, and your branding is present every time they check a date.
The economics are unusual too. One print run buys a year of daily exposure at a fixed cost, where advertising charges you again for every impression.
Which format suits
Standard DL
210 × 97mm. The most economical calendar and the standard for letterbox drops.
A5
The most readable twelve-month grid. Suits a premium drop or a client gift.
A6
Compact, and fits a standard envelope for posting with a letter.
A6 House / DL House
Die-cut house silhouette. The default for real estate and home services.
Common questions
Are these printed calendars or write-on calendars?
What sizes do calendar fridge magnets come in?
When should I send out calendar magnets?
How much do calendar fridge magnets cost?
Who uses calendar fridge magnets?
Do I get to see the design first?
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