Australian made since 1994 · Free artwork · No payment until you approve

Calendar fridge magnets

A calendar magnet is the rare piece of advertising people choose to keep. It goes on the fridge in summer and is still there in spring, which puts your name and number in front of a household every day for a year — for a fraction of the cost of running the same message as advertising twelve times over.

The DL at 210 × 97 mm is the industry standard for real estate, with the DL house shape close behind. Both are sized to mail on their own, to go out with a Christmas card, or for a bulk letterbox drop across a farm area. A5 at 196 × 140 mm gives a larger, more readable grid where the calendar itself is the point rather than the branding. A6 at 142 × 100 mm and the value DL at 196 × 94 mm bring the unit cost down on larger runs, and house shapes are available across DL, A5 and A6. Prices start as low as 36c each.

We are one of the largest suppliers of calendar magnets in the country, printing them in Australia since 1994, and every calendar is designed from scratch for your brand at no extra cost. Our team builds the design, you approve it before printing, and you do not pay until you have. Minimum order is 50.

What to put on it

  • The full twelve-month grid, legible from a normal standing distance. If the dates need squinting at, the magnet gets replaced by one that doesn't.
  • Public holidays and school holidays for the relevant state. These are the dates households actually look for, and getting them wrong is the fastest way to have the magnet taken down.
  • Your logo and number in a fixed panel, not scattered through the grid.
  • Optional: a space to write recurring commitments, which increases how often the household looks at it.

Why calendar fridge magnets work

A calendar magnet is the only promotional item with a built-in twelve-month lifespan. The household keeps it because they need it, and your branding is present every time they check a date.

The economics are unusual too. One print run buys a year of daily exposure at a fixed cost, where advertising charges you again for every impression.

Which format suits

Standard DL

210 × 97mm. The most economical calendar and the standard for letterbox drops.

A5

The most readable twelve-month grid. Suits a premium drop or a client gift.

A6

Compact, and fits a standard envelope for posting with a letter.

A6 House / DL House

Die-cut house silhouette. The default for real estate and home services.

Common questions

Are these printed calendars or write-on calendars?
Printed. The full year is printed on the magnet along with your branding, so it works from the day it goes on the fridge with nothing to fill in. If you want a surface people can write on and wipe clean, our whiteboard magnets are the product for that.
What sizes do calendar fridge magnets come in?
DL at 210 x 97 mm is the most ordered and the real estate standard. A5 is 196 x 140 mm, A6 is 142 x 100 mm, and a value DL at 196 x 94 mm keeps the cost down on larger runs. House shapes are available in DL (200 x 100 mm portrait, 210 x 97 mm landscape), A5 (196 x 148 mm) and A6 (145 x 100 mm). These are our press sizes rather than paper A5 and A6.
When should I send out calendar magnets?
There are two good windows and it depends on your customers. Most go out before Christmas, either mailed on their own or included with a Christmas card, so they are on the fridge as the year turns. Others do better in January and February, arriving when people are back from holidays, thinking about the year ahead and the fridge door has just been cleared. Allow 7-10 business days production from artwork approval plus delivery, and work back from whichever window suits you.
How much do calendar fridge magnets cost?
From as low as 36c each. Price falls as quantity rises, and calendars are usually ordered in volume because they go to a whole client database or suburb. Minimum order is 50. Choose a size and quantity above and we will text you the exact price.
Who uses calendar fridge magnets?
Real estate agents more than anyone - they are the standard mail-out and letterbox item for a farm area. Trades and service businesses use them the same way, as do clubs and schools sending a year planner to members. They suit any business whose customers need to find the number months after first making contact.
Do I get to see the design first?
Yes. Our designers build it for your brand at no extra cost, you review it, and nothing is printed or charged until you have approved it. Unlimited design changes are included.
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